Misfit Mafia

Gear, grit, and lifestyle for the ones who do not fit the mold. Misfit Mafia is a merchandise and lifestyle brand operated under Misfit Media, built for riders, teams, fans, families, and misfits who like standing out.

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Built for the Ones Who Don’t Fit the Mold

Misfit Mafia was created for the people who show up differently, ride hard, support their crew, and bring their own energy everywhere they go. From powersports culture to team gear, lifestyle apparel, decals, hats, and accessories, Misfit Mafia is about representing the misfits who were never trying to blend in.

The brand is operated by Misfit Media, the sports and powersports media division of CM Squared LLC. Together, Misfit Media and Misfit Mafia connect media, team identity, content, and merchandise under one creative umbrella.

A speedboat with people aboard on the water, creating a wake behind it, with colorful upholstery and dual outboard engines.

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More Than Merch. It’s a Mindset.

Misfit Mafia is a lifestyle and merchandise brand built around individuality, team culture, powersports energy, and the people who do things their own way. The brand brings together apparel, hats, decals, accessories, and branded gear with a look and attitude made for riders, fans, families, and crews.

Apparel
Shirts, hoodies, outerwear, and lifestyle gear.

Hats
Branded hats, caps, and headwear.

Decals
Stickers, decals, and visual gear for trucks, trailers, coolers, helmets, and more.

Accessories
Small gear, branded items, and future product drops.

Misfit Mafia gear is designed for the people around the action — the riders, racers, teams, crews, families, fans, and weekend warriors who bring the energy before, during, and after race day.

Made for Riders, Teams, Fans & Families

Riders & Racers

Gear for the ones chasing the next run, next race, next ride, and next win.

Teams & Crews

Merch and branded gear for teams, pit crews, families, and supporters.

Fans & Families

Apparel and accessories for the people who show up, cheer loud, and rep the lifestyle.

The Misfits

For anyone who does not care about fitting in and would rather stand out with their people.

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Apparel

Shirts, hoodies, and lifestyle gear made for the misfits.

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Hats

Caps and headwear with Misfit Mafia attitude.

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Decals

Stickers and decals for trucks, trailers, coolers, helmets, gear, and more.

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Accessories

Branded gear, small drops, and future Misfit Mafia products.

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Rooted in Powersports Culture

Misfit Mafia is connected to the energy of powersports — the long days, loud weekends, team tents, family support, race-day nerves, and the people who make the lifestyle what it is. Through Misfit Media, the brand connects sports media, team content, rider identity, and merchandise into one creative lane.

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A boat with colorful graphics and the words 'Mom and Happy' is being lifted out of the water by a crane at a dock. There are two people walking on the dock and a yellow kayak in the background.

POWERSPORTS • TEAMS • LIFESTYLE

Featured Misfit Mafia Gear

Shop featured Misfit Mafia apparel, hats, decals, accessories, and branded gear from the latest collection.

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White T-shirt with a colorful graphic of a woman with messy hair, sunglasses, and a pink top, holding a black handbag. The text on the shirt reads: 'Messy Hair Don't Care Messy Lashes Are Pain in our Asses'.

A black T-shirt featuring a graphic of a red speedboat on water, a woman with curly hair and sunglasses in bikini, and text that says "Nothing beats a sleek body that's made for maximum performance."

Pink tank top featuring a graphic of a woman lounging on a car with a city and sunset background, palm trees, and text about high octane performance and rejection of the ordinary.

Graphic on a T-shirt featuring a cartoon boy wearing sunglasses driving a car, with a city skyline, water, and a bridge in the background. The text reads: 'Lil Misfits Slam Throttles, Not Controllers, Misfit Mafia.'

White sleeveless tank top with the slogan 'Go Fast Look Good Repeat' printed in bold black and pink lettering.

Gray sleeveless shirt with a colorful graphic design that includes a city skyline, palm trees, a boat in water, and two young adults in swimsuits holding drinks. The text says, 'Boat Drinks & Bad Decisions'.

The Misfit Mafia Mentality

Misfit Mafia is built around the people who bring personality, loyalty, grit, and a little chaos to everything they do.

Stand Out

We are not building gear for people trying to disappear into the crowd.

Rep Your Crew

Whether it is your team, family, race crew, or weekend people, Misfit Mafia is about showing up together.

Live Loud

From race day to everyday life, the brand is made for people who bring energy with them.

Powered by Misfit Media

Misfit Mafia is operated under Misfit Media, the sports and powersports media DBA of CM Squared LLC. Misfit Media supports teams, riders, athletes, and brands through race-day photography, action sports video, social content, team branding, rider media, and merchandise support.

Misfit Mafia brings that same creative energy into apparel, decals, hats, accessories, and lifestyle merchandise built for the community around the sport.

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View from the interior of a speedboat showing the dashboard and seating, with several other boats on the water and houses along the shoreline under a blue sky with wispy clouds.

Three people, two women and one man, sitting in a boat on a lake or river, smiling and looking towards the camera, with a blue sky and distant tree-covered shoreline in the background.

A speedboat on a trailer at a performance boat center, with a person in shorts and a t-shirt standing nearby. The boat has the words "Hotnet Mafia" on its side and is outdoors under a clear blue sky.

Group of three people smiling and holding cups in front of a boat garage, with other people in the background at a boat show or marina.

Join the Misfit Mafia

Follow along for new gear drops, race-day content, team features, behind-the-scenes media, and Misfit Mafia product launches.

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Misfit Mafia FAQs

Misfit Mafia is a merchandise and lifestyle brand operated under Misfit Media, a DBA of CM Squared LLC. The brand features apparel, hats, decals, accessories, and gear for riders, teams, fans, families, and misfits.
Yes. Misfit Mafia is operated under Misfit Media, which is a DBA of CM Squared LLC.
Misfit Mafia focuses on apparel, hats, decals, accessories, branded gear, and future merchandise drops.

Misfit Mafia is rooted in powersports culture, but the gear is built for riders, teams, fans, families, crews, and anyone who connects with the misfit lifestyle.
Misfit Mafia gear can be found on the Merchandise page at Misfit Mafia Gear
Yes. Teams, riders, and powersports brands can work with Misfit Media for media coverage, team branding, content, and merchandise support.

Ready to Rep the Misfit Mafia?

Explore Misfit Mafia gear, follow the brand, and stay connected for apparel, hats, decals, accessories, and new product drops built for the ones who do things their own way.

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Misfit Media is a DBA of CM Squared LLC focused on sports and powersports media. Misfit Mafia is a merchandise and lifestyle brand operated under Misfit Media.